Ali Hassoun is the founder and CEO of PEAQ Wellness, the first social wellness club in the Middle East, a concept built on the belief that wellness should extend beyond fitness and recovery to become a way of life rooted in human connection.
As an entrepreneur with a passion for performance, hospitality and community, Ali saw an opportunity to challenge the traditional wellness model. While most spaces focused on a single experience, whether training, recovery or relaxation, he envisioned a destination where movement, recovery, nutrition and meaningful connection could exist under one roof.
That vision became PEAQ.
Designed as more than a wellness club, PEAQ is a place where people come to move with purpose, recover intentionally and connect with like minded individuals. Every detail, from the architecture and recovery experiences to the café and community spaces, has been carefully curated to inspire healthier habits and lasting relationships.
In a short time, PEAQ has become one of Dubai's most talked about wellness destinations, earning industry recognition and being named Dubai's Best Wellness Club for two consecutive years, while pioneering an entirely new category of social wellness in the region.
For Ali, success has never been measured by the number of locations or memberships.
It's measured by the community built inside them.
His mission is simple.
To redefine wellness as a social experience, one where movement, recovery and human connection come together to help people live healthier, happier and more intentional lives.